Guides, James RaisonJames RaisonFebruary 12, 2020Facing, bike advice, bike building14 Comments Facing bike frames; why it's so important and why so few shops do it Bike facing leads to better bikes but very few shops do it. Here’s why. Guides, James RaisonJames RaisonFebruary 12, 2020Facing, bike advice, bike building14 Comments