Perhaps this is something I should have done sooner. It's the why behind La Velocita. Why did it start, why the name, why the approach, what's your background, why, why, why. People have been asking me these questions a lot recently, so here it all is...

Why be normal?  If you want it bad enough then set yourself unrealistic goals, push yourself to the limit and then go out and achieve it.  

That’s the motto of Leeana-Kate James, an up and coming road and track cyclist that has just signed to the team WhyBeNormal? She's moving across to Milan to race fixed and road bikes, designing cycling apparel and generally doing rad stuff.